My Gambling Book
September 30th Casino news ... My Gambling Book at mygamblingbook.com
PLAYTECH COO TAKES ON RETAIL CEO POSITION
Playtech chief operating officer, Shay Segev, has been appointed chief executive officer of Playtech Retail.
Segev joined Playtech in 2006 as chief operating officer of Videobet and was appointed to serve as chief operating officer of Playtech in 2011.
Playtech's retail offer is built on its Videobet subsidiary's technology and which the company says will be used to establish a connection between retail and online operations while connecting sports betting and lottery products to local betting shops as it streams the same online content through Playtech's other platforms such as web and mobile.
I am delighted to lead Playtechs Retail arm through its next strategic phase of combining our retail and online offering," Segev commented. "The forthcoming years promise to be of great strategic and operational importance, as we embark on many initiatives to create a full turnkey solution that will allow retail businesses to transition into the digital world. Through our technology and the acquisition of Intelligent Gaming, we will enable our clients to enjoy a single ecosystem that will help them to maximise business performance across their entire offering.
NUMBER OF ONLINE GAMBLING TWITTER FOLLOWERS SOARS
Usage of social networking continues to soar, prompting the independent research company MECN to carry out a survey of how online gambling marketers are adapting to this exciting new communication channel.
The study found that Twitter is experiencing massive increases in interest in the industry, indicating that marketing activity as well as player involvement is on the rise; in 2013 industry followers on Twitter soared 93 percent, the researchers found, with Paddy Power heading the charge with 252,000 followers, well ahead of Pokerstars and Ladbrokes, and the average number of followers across a selected basket of online gambling companies coming in at just over 49,000.
MECN likewise assessed the popularity of a selection of online gambling operators on Facebook by measuring the number of "likes" for each, and found that Paddy Power was again way out in front with 1.18 million "likes" with the average for the basket of operators at 212,574 "likes". William Hill and Pokerstars were the Irish betting group's closest rivals.
However, when it came to a study of the "most discussed" metric among those "most liked" on Facebook, online gambling operator bet365 led the field, with 8.3 percent compared with an average for the basket of operators of 2.3 percent, indicating the UK operator has achieved better levels of engagement with its audience on Facebook.