My Gambling Book
October 25th Casino news ... My Gambling Book at mygamblingbook.com
MORE ONLINE GAMBLING ACQUISITION RUMOURS
The Wall Street Journal triggered a wave of interest and speculation this week by reporting that the Permira private equity group is in preliminary acquisition talks with online gambling group 888 Holdings plc, quoting "reliable" insider sources.
The two organisations have neither confirmed nor denied the possibility, encouraging further rumours.
The WSJ report surmises that Permira may find 888 appealing due to the upcoming implementation of the British government point-of-consumption licensing and tax changes, which it perceives will have a stabilising effect on a potentially lucrative market.
The article observed: "A new licensing and tax regime for online gaming in the UK is clearing the air around the sector, and this makes one of the industrys biggest players, 888 Holdings plc, a potential buyout target."
GERMANY'S 'TRUETELLER' RIPS UP THE HIGH STAKES TABLES
A major talking point among high stakes poker fans this week has been the outstanding performance of the so-far-unidentified German player using the handle "Trueteller", who has been ripping up the 2-7 Triple Draw ($1k/$2k and $1.5k/$3k) nosebleed tables on Full Tilt, earning the top spot for the week on $970,000, and bringing his profits this year to almost $2 million.
He took most of it from feared and respected online high stakes players like Julius "Kagome, Kagome" Fleischer, Viktor "Isildur1" Blom and Phil "OMGClayAiken" Galfond, inflicting so much damage to their bankrolls that they ended up on the big losers' list, according to a High Stakes Data Base report.
Fleischer actually finished as the week's biggest loser, dropping $800,000 and taking his account into around $1.5 million in red ink for the year.
Biggest pot of the week came about in a NLHE tussle involving Chun "samrostan" Lei Zhou, Viktor "Isildur1" Blom and Mikael "punting-peddler" Thuritz, and resulted in a pay-out of $306,472 to the victorious Thuritz.
Biggest winners this week, according to the HSDB were:
Ben Bttech86 Tollerene: $368,000
Biggest ,losers were headed by Julius "Kagome, Kagome" Fleischer on - $791,000 and included Chun "samrostan" Lei Zhou, down $353,000; Viktor "Isildur1" Blom in the red by $350.000; and Phil "OMGClayAiken" Galfond, down $252,000.
BIG FISH CASINO LAUNCH LATEST SOCIAL SLOT
Casual games developer Big Fish has released its latest social slot titled "Fate's Fortune".
The slot is themed on the mysteriousness of old New Orleans and features scatters, free spins, free tickets and free gold or chips.
Fate's Fortune allows for cross-platform play across iOS and Android devices, PC and Facebook.
BETFAIR CLAIMS AN ONLINE GAMBLING COUP WITH SNAPCHAT
The publication MarketingWeek reports that UK online gambling group Betfair has scored a first-to-market coup with the imminent introduction of the photo-messaging app Snapchat, and is to use the technology to serve exclusive football odds to smartphone users.
The new service will debut Saturday 22 February, when Betfair will push odds for the Chelsea v Everton and Crystal Palace v Manchester United Premier League fixtures, targeting mainly the social media channel.
The SnapChat campaign will encourage punters to follow the Betfairofficial Snapchat profile. Rather than the current odds of 6/4, users will be able to place a maximum GBP 10 bet on enhanced doubles odds, following a similar promotional template the brand used when it first began offering exclusive odds via its Twitter profile.
Betfair says the trial is for this weekends matches only but promises that the company will look to extend the service if it proves successful.
Betfair brand manager Mark Ody told MarketingWeek: Snapchat is a relatively new, yet rapidly growing social media platform, which Im certain will play a huge role in the marketing mix of companies going forward. To be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business.
The gambling firm, which has placed mobile at the core of its off-line marketing activity though apps and social media, has also been experimenting with other emerging channels such as Vine.
In other industries, Unilevers Lynx brand became one of the first to use the SnapChat app last summer, and has since ramped up efforts to push its advertising offering with the appointment of former Instagram commercial chief Emily White.
SnapChat recently spurned a reported $3 billion offer from Facebook.
GAMBLING CONSULTANCY MAKES U.S.ONLINE PREDICTIONS
In an assessment of the US online gambling market prepared for the publication iGaming Business this week, the respected H2 Gambling Capital consultancy makes some interesting predictions for the region:
* This year the US i-gaming market will generate $300 million in gross win.
* That has the potential to grow to $351 million by 2015.
* There is considerable untapped potential in populous US states on both the West and East coasts.
* 58 percent of the potential value of the onshore-regulated US i-gaming market could be concentrated in just 10 states.
* The speed with which states legalise will be influenced by how major states like California, New York and Florida act going forward.
* Further legalisation beyond New Jersey, Delaware and Nevada could take as long as 2016, but by 2018 there could be up to nine additional individual states taking the intrastate legalisation route.
* With 12 states offering legalised online gambling, the gross win could be expected to soar to around $4.8 billion.
* At a predicted 4.9 percent of total onshore US gaming, the i-gaming industry is hardly a threat to the established traditional land-based industry. That compares to an average 17.7 percent in the EU, and 8.4 percent across the world.