My Gambling Book
October 20th Casino news ... My Gambling Book at mygamblingbook.com
NUMBER OF ONLINE GAMBLING TWITTER FOLLOWERS SOARS
Usage of social networking continues to soar, prompting the independent research company MECN to carry out a survey of how online gambling marketers are adapting to this exciting new communication channel.
The study found that Twitter is experiencing massive increases in interest in the industry, indicating that marketing activity as well as player involvement is on the rise; in 2013 industry followers on Twitter soared 93 percent, the researchers found, with Paddy Power heading the charge with 252,000 followers, well ahead of Pokerstars and Ladbrokes, and the average number of followers across a selected basket of online gambling companies coming in at just over 49,000.
MECN likewise assessed the popularity of a selection of online gambling operators on Facebook by measuring the number of "likes" for each, and found that Paddy Power was again way out in front with 1.18 million "likes" with the average for the basket of operators at 212,574 "likes". William Hill and Pokerstars were the Irish betting group's closest rivals.
However, when it came to a study of the "most discussed" metric among those "most liked" on Facebook, online gambling operator bet365 led the field, with 8.3 percent compared with an average for the basket of operators of 2.3 percent, indicating the UK operator has achieved better levels of engagement with its audience on Facebook.
BIG FISH CASINO LAUNCH LATEST SOCIAL SLOT
Casual games developer Big Fish has released its latest social slot titled "Fate's Fortune".
The slot is themed on the mysteriousness of old New Orleans and features scatters, free spins, free tickets and free gold or chips.
Fate's Fortune allows for cross-platform play across iOS and Android devices, PC and Facebook.
GAMBLING CONSULTANCY MAKES U.S.ONLINE PREDICTIONS
In an assessment of the US online gambling market prepared for the publication iGaming Business this week, the respected H2 Gambling Capital consultancy makes some interesting predictions for the region:
* This year the US i-gaming market will generate $300 million in gross win.
* That has the potential to grow to $351 million by 2015.
* There is considerable untapped potential in populous US states on both the West and East coasts.
* 58 percent of the potential value of the onshore-regulated US i-gaming market could be concentrated in just 10 states.
* The speed with which states legalise will be influenced by how major states like California, New York and Florida act going forward.
* Further legalisation beyond New Jersey, Delaware and Nevada could take as long as 2016, but by 2018 there could be up to nine additional individual states taking the intrastate legalisation route.
* With 12 states offering legalised online gambling, the gross win could be expected to soar to around $4.8 billion.
* At a predicted 4.9 percent of total onshore US gaming, the i-gaming industry is hardly a threat to the established traditional land-based industry. That compares to an average 17.7 percent in the EU, and 8.4 percent across the world.